00888 电子商务英语-自考教材
组 编:    全国高等教育自学考试指导委员会
出版社：  辽宁教育出版社                
版 次:    2002年2月第1版     
作 者:   崔刚
ISBN:    978-7-5382-7039-6
定价:    49.8元

Unit 1 Getting to Know E-business
Text A Introduction to E-business
Text B B2B and B2CUnit 2 Planning an E-business
Text A General Outline of an Internet Business Plan
Text B BThree Architectural Models of E-business
Unit 3 Keys to Success
Text A Ten Imperatives for E-business Success(Part Ⅰ)
Text B Ten Imperatives for E-business Success(Part II)
Unit 4 Building and Maintaining a Website
Text A The Elements of Managing and Operating a Web Site
Text B To Build a Website for E-businessUnit 5 Case Studies
Text A Case Study:BabyCenter
Text B E-business Case Study:Haystack ToysUnit 6 Keeping Good Relationship with Customers
Text A Customer Relationship Management
Text B Customer SupportUnit 7 E-business Payment
Text A E-money:Statements and Payments
Text B Electronic Payment Systems
Unit 8 Search Engines
Text A Issues with Search Engines
Text B The Future of Searching
Unit 9 E-business Activities
Text A eProcurement
Text B Old Ways of Commerce New Again on Net
Unit 10 E-business Legal Essentials
Text A E-business Legal Essentials(PartⅠ)
Text B E-business Legal Essentials(Part II)
Unit 11 E-business Report
Text A $14 Billion in Silent Losses
Text B Checkout
Unit 12 New Trends of E-business
Text A Taking Control of the Trends in the Ever-Evolving E-business Space(PartⅠ)
Text B Taking Control of the Trends in the Ever-Evolving E-business Space(Part II)Glossary

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